Store audit basics: Why is it so important?


A store audit, also called a retail audit, is a structured examination of in-store operations. It helps you see the big picture, identify problems and best practices, and make decisions based on hard data.
The basis of a store audit is data collection. While some information, such as sales volume and stock levels, comes from the retailer’s ERP, a fair amount of data is collected manually by brand representatives, staff, or a third-party auditor. Such data may include, but isn’t limited to:
  • In-store location, display, and planogram compliance
  • Correct price tags, descriptions, and promo materials
  • Competitor activity


Store audits can consume a lot of time and human resources, so they can be hard to perform on a regular basis. Audit costs can be greatly reduced with the help of software that automates both the collection and processing of data. 
Moreover, digital solutions such as Inspector Cloud turn store audits into a continuous process of monitoring and improvement of both in-store operations and decision-making in company HQ. 


A store audit provides company management with a comprehensive overview of fieldwork, allowing them to identify problems and best practices. The audit is a learning opportunity with numerous significant advantages:
  • Ensuring proper in-store presentation, merchandising, and brand guideline compliance
  • Identifying and solving operational issues and improving in-store processes
  • Data consolidation allows a more in-depth analysis of financial metrics and indicators

Want to make store audits easy and transparent? 

Use Inspector Cloud!