AI is often used to hide thousands of workers from India, Sri Lanka, Indonesia who are actually labelling photos. Of course, the price of these "AI solutions" is high and in most cases you won't get real time results. Even in demo visits these solutions cannot do real-time recognition and results arrive with 20–30 minutes delay.
If you had an experience like that be sure that there were workers behind fancy mobile app and dashboards. Bear in mind that these solutions are hard to scale and you won't get call to action for your sales rep in-store.